Helmut Schmid: Gestaltung ist Haltung / Design Is Attitude (German and English Edition) Review

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Helmut Schmid: Gestaltung ist Haltung / Design Is Attitude (German and English Edition) ReviewThis is a simple and good book. Clear, concise, and a primer in pure typography, Schmid reveals the essence of ink on paper. And he is not afraid to speak confidently of the role of the counterform, the pure whiteness of the paper, the skin upon which the writer's words take wings in the deft hands of a typographer such as he.
The Basel School influence is evident. However, the designs carry the influence of the East as well. Working from Japan, Schmid has absorbed not only the early teaching of mentor Emil Ruder, but the simple, quiet elegance of Japan -- the Japan of the rational tatami mat, the clear design of the Katsura Palace, the bold stroke of the calligrapher's brush, and the Taoist essence of the tea ceremony. It is the immaterial that imparts essence. That is evident everywhere in this elegant book. If design is attitude, it is not in your face. It is simply there.Rich Kraham.comHelmut Schmid: Gestaltung ist Haltung / Design Is Attitude (German and English Edition) Overview

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