Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World Review

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Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World ReviewA must-have for anyone concerned about preventing customer defections in an environment where information about the competition is one click away. I have worked with Jill Griffin in the past and know her to be absolutely passionate about helping companies build and retain customer loyalty by delivering value that ultimately creates value for the company. She is ahead of the wave in recognizing that the rules of the game have changed significantly and that we need to do things differently. Having clearly spelled out the challenges, she then provides us a road map filled with practical examples of how to earn the customer's loyalty. It would be surprising if you did not walk away with a to-do list that you can start today!Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World Overview

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