The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Review

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The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers ReviewIn the introduction to "The Hidden Power of Your Customers", Becky Carroll encourages readers to use a highlighter as they read. By the end of the book, I had more yellow highlighter throughout than untouched pages. The book is full of practical advice about unleashing the power of existing customers to: go from satisfied customers to ones with deep affinity, increase their LTV, spread word of mouth and drive referals. The book contains case studies, checklists, metrics and more. I particularly liked the core consept that brands spend the bulk of their marketing dollars on finding new customers and fail to unlock the value of existing customers. In this age when companies confuse followers or fans with true brand asdvocates, it is refreshing to read about a process that makes customers the focus. Not only do "Customers Rock" but so does this book.The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Overview

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